The concept was to create a monumental canvas made of 6 building facades to show creative content that could result in a single colossal visual animation for the launch of new technologies and transport features in KSA.

The project offered very high visibility in the new Financial District of Riyadh, and the audience could see the projection from miles away.

Giorgio Devecchi’s Role in the Project 

Giorgio Devecchi’s key collaboration as Projection Designer in the project allowed the transformation of the ambitious concept into reality.

The project involved 200 Panasonic projectors of various models distributed on 6 different towers, one per each façade.

We used 8 Disguise media servers to manage the entire canvas and synchronised it together for a spectacular result.

The project was commissioned by the Minister of Transport Authority of Saudi Arabia and delivered by the production agency Imagination in collaboration with Creative Technology.