A throw back in the early stages of cars 3d mapping projection and content production. 

Starting with the photo shoot of the Ferrari car in Dubai, we managed to support the creative team building the car silhouette in the 3d space.

The projected animation of the car in all his powerful elegant and design could be reflected on the white cover of the car itself enhancing the external and engine details of the Ferrari before the final reveal.

Giorgio Devecchi’s role in the project 

Giorgio developed the projection design and content workflow for the project.

Working step by step has been possible to finalise a perfect model for the animations that recreated the car in a highly precise fit.

Giorgio has been in charge to program as well the entire 3d mapping on site and deliver a mesmerizing video projection that accomplished one of the most awarded result for the automotive car launch industry.